Privacy Policy

Last updated: October 2025

At Art Couture by mellimarta, we value your privacy and are committed to protecting your personal data in compliance with the EU General Data Protection Regulation (GDPR / DSGVO) and Austrian data protection laws.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit www.art-couture.at, purchase our products, or communicate with us.

1. Data Controller

The data controller responsible for processing your personal data is:

Art Couture by mellimarta
Registered business: Einzelunternehmen
Address: Wildbergstrasse , Linz, Austria
Email: marta-rivillas@art-couture.at

If you have any questions about this Privacy Policy or how your data is handled, please contact us at the email address above.

2. Personal Data We Collect

We collect the following types of personal data:

• Contact information: name, email address, phone number, billing/shipping address.

• Order details: purchased items, payment method (not including full payment card numbers), invoice data.

• Website usage data: IP address, browser type, operating system, pages visited, date and time of access.

• Marketing preferences: your choices about receiving newsletters or promotional emails.

We do not knowingly collect data from children under 16 years of age.

3. How We Use Your Data

We use your personal data for the following purposes:

• To process and fulfill your orders.

• To communicate with you regarding your purchases, inquiries, or customer service requests.

• To send you newsletters and marketing materials (only if you have given explicit consent).

• To improve our website’s functionality, security, and user experience.

• To comply with our legal obligations (e.g., tax and accounting requirements).

4. Legal Basis for Processing

We process your data under the following legal bases as defined by GDPR:

• Contractual necessity: to fulfill the sales contract with you.

• Legal obligation: to comply with Austrian/EU tax and accounting laws.

• Legitimate interests: to improve our services and prevent fraud.

• Consent: for email newsletters or marketing communications.

You may withdraw your consent at any time by contacting us at marta-rivillas@art-couture.at

5. Data Sharing & Third Parties

We do not sell or rent your data to third parties.
We may share your data only with:

• Payment processors (e.g., Stripe, PayPal) to process payments securely.

• Shipping providers (e.g., UPS, DHL, Austrian Post) for order delivery.

• IT and hosting providers to maintain our website.

• Legal or governmental authorities if required by law.

All third parties are obligated to handle your data in compliance with GDPR.

6. Cookies & Tracking

We use cookies and similar technologies to improve your browsing experience, analyze website traffic, and personalize content.
You can adjust your browser settings to refuse some or all cookies; however, this may affect the functionality of our Website.

For more details, see our Cookie Policy

7. Data Storage & Retention

Your personal data will be stored only as long as necessary:

• For orders: typically up to 7 years in compliance with Austrian tax laws.

• For marketing: until you withdraw your consent.

• For website analytics: usually for a limited period defined by our analytics tool (e.g., Google Analytics)

8. International Data Transfers

If we transfer personal data outside the European Economic Area (EEA), we will ensure adequate safeguards are in place as required by GDPR, such as EU-approved standard contractual clauses.

9. Your Rights Under GDPR

You have the following rights:

• Right to access your personal data.

• Right to correct or update your data.

• Right to request deletion (“right to be forgotten”).

• Right to restrict or object to data processing.

• Right to data portability.

• Right to withdraw consent at any time.

• Right to lodge a complaint with the Austrian Data Protection Authority (Datenschutzbehörde).

To exercise your rights, please contact us at marta-rivillas@art-couture.at

10. Security

We implement appropriate technical and organizational measures to protect your data from unauthorized access, alteration, disclosure, or destruction.

11. Updates to This Privacy Policy

We may update this Privacy Policy occasionally to reflect changes in our practices or legal requirements.
The latest version will always be posted on this page with the updated date.

12. Contact Us

If you have any questions or concerns about your privacy, please contact:

Art Couture by mellimarta
Email: marta-rivillas@art-couture.at